RETAIL PROJECT

Vitalize
Women's Athletic Clothing Store

Vitalize is a women's athletic clothing store located in Santa Monica, CA. Athletic apparel, acai bowls and barre classes, a combination of pilates and ballet, are all provided at Vitalize. These three options provide customers with more reasons to visit Vitalize. To create an authentic design that gives customers an experience as they venture in, the exposed brick was retained, with the addition of a few pops of energizing colors. In order to incorporate more energy and movement into the space, you will notice a variety of geometric patterns or shapes in the design as well. In addition, the overall design is minimalistic to further enhance the products being sold. The use of both artificial and natural light with nature inspired elements, will keep the space feeling connected to natural environment.